Business Articles


  • Apple’s App Store Business Models. Available at [accessed 3 July 2020].
  • FANG Fang, Yi SUN and Jack LEU. 2010. ‘Subscription based or not? - A Profit Analysis for Video Game Releasing Strategies’. The 2nd International Conference on Information Science and Engineering, Hangzhou, 2010, pp. 2408-2412.
  • GRUBER, Marc. 2010. ‘Getting to Plan B: Breaking Through to a Better Business Model MullinsJohn KomisarRandy Boston: Harvard Business Press, 2009’. Academy of Management perspectives 24(3), 93–6.
  • GUNTHER, Schuh, Jana FRANK, Philipp JUSSEN, Calvin RIX and Tobias HARLAND. 2019. ‘Monetizing Industry 4.0: Design Principles for Subscription Business in the Manufacturing Industry’. 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC), Valbonne Sophia-Antipolis, France, 2019, pp. 1-9.
  • LAFRANCE, Robert and Lawrence SCHEMBRI. 2002. ‘Purchasing-power parity: definition, measurement, and interpretation’. Bank of Canada Review, 2002(Autumn), pp.27-33.
  • The Anatomy of SaaS Pricing Strategy. Available at [accessed 3 July 2020].