Business & Marketing Reading List

Reading List

  • BLANK, Steven G. 2013. The Four Steps to the Epiphany Successful Strategies for Products That Win. Fifth edition. Pescadero: [K & S Ranch].
  • EDMONDSON, Amy C. 2018. The Fearless Organization Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth Hoboken, New Jersey: John Wiley & Sons, Inc.
  • FISKIN, Rand. 2018. Lost and Founder: A Painfully Honest Field Guide to the Startup. Portfolio Penguin.
  • FRIED, Jason. and David Heinemeier. HANSSON. 2010. Rework New York: Crown.
  • JARVIS, Paul. 2019. Company of One: Why Staying Small is the Next Big Thing for Business. Portfolio Penguin.
  • KAHL, Arvid. 2020. Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business. Arvid Kahl.
  • KLEMENT, Alan. 2018. When Coffee and Kale Compete: Become great at making products people will buy. Second edition. CreateSpace Independent Publishing Platform.
  • KNAPP, Jake, John ZERATSKY and Braden KOWITZ. 2016. Sprint : How to Solve Big Problems and Test New Ideas in Just Five Days London: Transworld Digital.
  • MULLINS, John and Randy KOMISAR. 2009. Getting to Plan B: Breaking Through to a Better Business Model. Harvard Business Review Press.
  • RIES, Eric. 2011. The lean startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses, New York: Crown Business.
  • WEINBERG, Gabriel and Justin MARES. 2015. Traction How Any Startup Can Achieve Explosive Customer Growth . [New edition]. Great Britain: Portfolio Penguin.